# Product Marketing Manager

Tysons Corner Virginia

Full-Time

SalesIntel is seeking a Product Marketing Manager with a proven track record in B2B SaaS product marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

**JOB OVERVIEW:**

1. **Product Positioning & Messaging**  
   - Develop and refine product positioning, messaging, and value propositions that resonate with target audiences  
   - Create compelling product narratives that differentiate SalesIntel in competitive markets  
   - Conduct market research and competitive analysis to inform positioning strategies  
   - Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

2. **Go-to-Market Strategy**  
   - Lead go-to-market planning and execution for new product launches and feature releases  
   - Collaborate with Product teams to understand roadmap priorities and translate technical capabilities into market-facing benefits  
   - Define target customer segments, buyer personas, and ideal customer profiles  
   - Develop pricing and packaging strategies in partnership with Product and Revenue teams

3. **Sales Enablement & Training**  
   - Create sales enablement materials including battle cards, competitive positioning, objection handling guides, and demo scripts  
   - Develop and maintain sales training programs on product positioning, competitive differentiation, and customer use cases  
   - Partner with Sales leadership to understand pipeline challenges and create materials to address conversion bottlenecks  
   - Conduct regular sales training sessions and product updates

4. **Customer & Market Intelligence**  
   - Gather customer insights through interviews, surveys, and feedback analysis to inform product and marketing strategies  
   - Analyze market trends, competitive landscape, and customer behavior to identify opportunities  
   - Create buyer journey maps and understand decision-making processes

5. **Content & Campaign Strategy**  
   - Develop product-focused content including whitepapers, solution briefs, webinars, and thought leadership pieces  
   - Collaborate with Marketing teams to create integrated campaigns that drive product awareness and adoption  
   - Create product marketing assets for trade shows, conferences, and industry events  
   - Support customer marketing initiatives with product-specific messaging and positioning

6. **Cross-functional Collaboration**  
   - Work closely with Product Management to influence roadmap priorities based on market feedback  
   - Partner with Customer Success to understand customer adoption patterns and expansion opportunities  
   - Collaborate with Marketing teams to ensure consistent messaging across all channels  
   - Support Revenue teams with competitive intelligence and win/loss analysis

7. **Performance Measurement**  
   - Define and track product marketing KPIs including message resonance, sales adoption of materials, and pipeline influence  
   - Conduct win/loss analysis to understand competitive positioning effectiveness  
   - Measure and optimize sales enablement program impact on conversion rates and deal velocity  
   - Analyze customer feedback and market response to refine messaging and positioning

**REQUIRED SKILLS & QUALIFICATIONS:**

1. **Required Experience:**  
   - 3-5 years of product marketing experience, preferably in B2B SaaS  
   - Experience in product positioning, go-to-market strategy, and competitive analysis  
   - Proven track record in sales enablement and creating materials that drive revenue impact  
   - Experience with market research, customer interviews, and competitive intelligence  
   - Deep understanding of B2B sales processes and buyer journeys

2. **Technical Skills:**  
   - Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms  
   - Strong analytical skills with experience in performance measurement and KPI tracking  
   - Familiarity with product management tools and methodologies

3. **Core Competencies:**  
   - Strong written and verbal communication skills with ability to translate technical concepts into business value  
   - Analytical mindset with data-driven approach to strategy development  
   - Excellent project management skills with ability to manage multiple product launches simultaneously  
   - Experience working in fast-paced, high-growth SaaS environments  
   - Proven ability to influence cross-functional teams without direct authority

4. **PREFERRED SKILLS & QUALIFICATIONS:**  
   - SaaS experience across SMB, Mid-Market, and Enterprise segments  
   - Experience with AI-powered sales and marketing tools  
   - Experience working with remote and globally distributed teams  
   - Previous experience in customer-facing roles (sales, customer success, consulting)

**Reporting:** This position will report to VP of Demand Generation & Revenue Strategy

**EMPLOYMENT TYPE:** Full-Time

**LOCATION:** Tysons Corner Virginia

**In-Office Requirement:** 3 Days per week

**WHO WE ARE:**

SalesIntel is an agentic pipeline generation platform that helps go-to-market teams focus on accounts that are ready to buy and the buyers who matter most. We turn buying signals into actionable insights that drive revenue.

**WHAT WE OFFER:**

A fast-growing, diverse, global work environment with opportunities for ownership and impact. Benefits include paid holidays and leaves, performance bonuses, medical coverage, and company-paid training programs.

SalesIntel is an Equal Opportunity Employer.